How Your Ad Attribution Works

Attribution Window

• 14-Day Post-Click Attribution: If a user clicks on your sponsored listing and makes a purchase within 14 days, that sale is attributed to your campaign.

Measuring Performance

Track your campaign results using the Seller Dashboard, where you can analyze key performance indicators (KPIs) such as:

• Ad Spend
• Sales
• Impressions
• Clicks
• Average CPC (Cost-per-Click)
• ROAS (Return on Ad Spend)

Key Performance Indicators (KPIs) 

Return on Ad Spend (ROAS) – Measures revenue generated vs. ad costs.

• Formula: ROAS = Total Revenue / Total Ad Spend
• Higher ROAS = More efficient ad performance.
   

Cost-per-Click (CPC) – The amount paid per ad click.

• Formula: CPC = Total Ad Spend / Total Clicks
• Determined by your bid (manual or automated with BIDLESS™).
   

Conversion Rate (CVR) – The percentage of ad clicks that lead to purchases.

• Formula: CVR = Total Purchases / Total Clicks
   

Click-Through Rate (CTR) – The percentage of impressions that result in clicks.

• Formula: CTR = Total Clicks / Total Impressions
   

Auctions Won % – Measures how often your bids win ad placements.

• Formula: Auctions Won % = Total Auctions Won / Total Eligible Impressions
   

Impressions – The total number of times your ad is displayed to potential buyers.

Clicks – The number of times users click on your ad.

Promoted Sales – The total revenue from purchases made via your ads.

Where to Track Performance

• View insights at both campaign and product levels in the Campaign Overview.
• Use the Metrics Chart to analyze trends over different timeframes.

📌 Need Help? Contact Net32 Advertiser Support at advertising@net32.com.